Revain to Crackdown and Regulate the Online Reviews Market

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revain logoThe online review market is a tricky business, considering the fact that online reviews have the power to influence shopper behaviours and their decisions, and therefore make or break a company. According to this infographic, it seems like reviews can have both highly positive, and highly negative impacts. For instance, consumers are likely to spend around 31% more on businesses with excellent reviews, whereas for every start a business gets, an approximate 5-9% increase in revenue can be attained. On the other side of the spectrum, 22% of customers will decide to not buy after reading one negative review only. If

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